Great salespeople aren’t born – they’re trained. This comprehensive 120-minute course covers the full sales process from start to finish. You’ll learn the basic rules every salesperson should live by, how to handle cold calls, work through gatekeepers, and run an effective face-to-face meeting. The course then covers how to sell on results and emotional appeal, how to handle negotiations without giving away margin, and proven methods for closing deals with confidence. The most thorough sales training course in the library.

Who it’s for: Sales professionals, business development staff, entrepreneurs, anyone in a revenue-generating role.
What you’ll learn: Sales fundamentals, cold calling, meeting structure, results-based selling, negotiation, closing techniques.