TikTok has rapidly become one of the most influential platforms for reaching younger audiences and building brand awareness at scale. This concise course gives you an overview of TikTok’s history, its user demographics, and the three core business benefits the platform offers. Whether you’re considering TikTok as a marketing channel or just want to understand whether it’s right for your brand, this 19-minute introduction gives you everything you need to make an informed decision and take your first steps.

Who it’s for: Business owners, marketers, social media managers, brand managers.
What you’ll learn: TikTok history, user demographics, business benefits, getting started on the platform.